Unprecedented inflation, raw material shortages, and logistics challenges continue to plague B2B Professional markets. This type of prolonged inflation has not been experienced since the 1970s and has created a sense of urgency in companies to act on price increases...
Emerging technologies, industry trends, and the changing customer landscape are all factors that affect the channel, both on the Manufacturer and Distributor side. Channel collaboration becomes a key competitive advantage when traditional Manufacturer and Distributor value propositions are under pressure....
Multiple studies by the likes of Gartner, McKinsey, and others on the future impact of the pandemic on B2B selling suggest that B2B selling will not return to the traditional face-to-face model. Customers now prefer less sales interaction, and sellers...
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